100 Squared - Melbourne Central.

Located beneath the iconic Shot Tower in Melbourne Central, 100 Squared was a dynamic retail platform that showcased emerging fashion, lifestyle and design brands. Positioned in one of Melbourne’s most historic and high-traffic retail spaces, this concept blends contemporary creativity with architectural heritage. 100 Squared offered independent designers the opportunity to showcase their products in a premium retail environment, reaching a diverse and urban audience while being part of Melbourne’s rich cultural fabric.