And Now This.

Launched in 2023, And Now This is a fashion-forward retail concept located in Melbourne Central Shopping Centre, dedicated to discovering and nurturing the next generation of independent fashion brands. Acting as a fashion incubator, we provide emerging designers - sourced from markets, runways and home studios - with a platform to showcase their collections in a high-profile retail environment.

Blending the vibrant spirit of a market with the luxuries of boutique retail, And Now This delivers a unique shopping experience. Helping new brands grow exponentially while offering shoppers a constant sense of discovery.